Victoria’s Secret fashion shows are known for voluminous hair, larger-than-life wings, and killer soundtracks. This year, the company returned to the fashion world by reinstating the iconic fashion shows and adding modern culture to each look to appeal to today’s target audience. It brought in things we see every day, like slicked-back hair, “clean girl” makeup, and hoop earrings. This year’s showcase was used as a platform to bring back the models from the past and allow new models to enter the spotlight.
This year’s event gave us insight into the company’s past and future. The use of new models like Alex Consani and Anok Yai, as well as previous models like Kate Moss and Tyra Banks, exemplified the duality of the show and how it represented a closing on its past ‘era’ and is entering a completely new one. Along with the latest models, the runway was designed in a highly futuristic tone, giving viewers the company’s perspective on the future.
The name ‘Angels’ has been brought back to represent the models. The use of the label has been transformed into a representation of the brand’s identity. Victoria’s Secret ‘Angels’ are seen as the picture of grace, beauty, and perfection. The name also brings in religious and cultural symbolism; angels are seen as ethereal and aspirational, and it is used as a symbol for the brand to elevate it from others and add a layer of appeal around being a model for Victoria’s Secret.
This year’s show focused on the theme “Embrace your Power,” allowing models of different body types, ethnicities, and identities to walk the runway. This year’s showcase highlighted the models and celebrated their differences. Along with embracing the models’ power, the company embraced natural power and started incorporating more eco-friendly materials and products. This proves that fashion doesn’t always have to come at the cost of the environment.
The Victoria’s Secret fashion show of 2024 brought back iconic models and brought forward the new ideals of the brand, with the theme “embrace your power” being the show’s focal point. We were introduced to a new side of the company and an homage to the originals. This year’s show represented how the brand can adapt to new things while bringing the nostalgic feeling and admiration we all have for past shows. With the five-year break from the spotlight, the brand was able to evolve and become something worth repeating.
